Trends in sentiment of Twitter users towards Indonesian tourism: analysis with the k-nearest neighbor method

Abstract

This research analyzes the sentiment of Twitter users regarding tourism in Indonesia using the keyword "wonderful Indonesia" as the tourism promotion identity. The aim of this study is to gain a deeper understanding of the public sentiment towards "wonderful Indonesia" through social media data analysis. The novelty obtained provides new insights into valuable information about Indonesian tourism for the government and relevant stakeholders in promoting Indonesian tourism and enhancing tourist experiences. The method used is tweet analysis and classification using the K-nearest neighbor (KNN) algorithm to determine the positive, neutral, or negative sentiment of the tweets. The classification results show that the majority of tweets (65.1% out of a total of 14,189 tweets) have a neutral sentiment, indicating that most tweets with the "wonderful Indonesia" tagline are related to advertising or promoting Indonesian tourism. However, the percentage of tweets with positive sentiment (33.8%) is higher than those with negative sentiment (1.1%). This study also achieved training results with an accuracy rate of 98.5%, precision of 97.6%, recall of 98.5%, and F1-score of 98.1%. However, reassessment is needed in the future as Twitter users' sentiment can change along with the development of Indonesian tourism itself.